Privacy Policy
Effective Date: June 16, 2026 — APEX Accounting & Consulting — Akron, OH
APEX Accounting & Consulting ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website or interact with us online.
1. Information We Collect
When you use our website or booking form, we may collect the following information:
- Full name
- Email address
- Phone number
- Any information you voluntarily provide when booking a call or submitting a form
We also automatically collect certain technical data when you visit our site, including IP address, browser type, pages visited, and referring URLs. This data is collected through cookies and tracking technologies including the Meta Pixel (Facebook).
2. How We Use Your Information
We use the information we collect for the following purposes:
- To schedule and confirm discovery calls via Calendly
- To follow up with you via email regarding our services
- To deliver targeted advertisements through Facebook and Instagram using the Meta Pixel
- To create custom and lookalike audiences on Facebook for advertising purposes
- To improve our website and marketing communications
3. Meta Pixel & Facebook Advertising
Our website uses the Meta Pixel, a tracking tool provided by Meta Platforms, Inc. The Meta Pixel allows us to measure the effectiveness of our Facebook ads and to show relevant advertisements to people who have visited our site.
This means that Facebook may receive information about your visit to our site, including pages viewed and actions taken, and may use that information to show you ads on Facebook or Instagram. You can opt out of interest-based advertising through your Facebook Ad Preferences or visit optout.aboutads.info.
4. Third-Party Services
We use the following third-party services that may collect or process your data:
- Calendly — for scheduling discovery calls. View their privacy policy at calendly.com/privacy
- Meta (Facebook) — for advertising and retargeting. View their data policy at facebook.com/privacy/policy
We do not sell your personal information to any third party.
5. Data Retention
We retain your contact information only as long as necessary to provide our services or follow up on your inquiry. You may request deletion of your data at any time by contacting us directly.
6. Your Rights
You have the right to:
- Request access to the personal information we hold about you
- Request correction or deletion of your information
- Opt out of marketing emails at any time by clicking "unsubscribe" in any email we send
- Opt out of Facebook retargeting through your Facebook Ad Preferences
7. Cookies
Our website uses cookies and similar tracking technologies to operate the Meta Pixel and analyze site traffic. By using our site, you consent to the use of cookies. You can disable cookies in your browser settings, though doing so may affect site functionality.
8. Children's Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Continued use of our website following any changes constitutes your acceptance of the revised policy.
10. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
- Business: APEX Accounting & Consulting
- Location: Akron, OH
- Email: [email protected]